How can a company double or triple its growth rate? Craig and Andy talk about ways to be more deliberate when it comes to scaling content marketing.
Craig is ready to accelerate growth at Castos. His options include content and SEO as well as paid acquisition – all of which Castos does already and both have been successful to an extent. How does he move forward with those options – more, less, or different ways to affect growth?
Andy’s approach is to identify the pitfalls of growth. Rather than going through the motions, be strategic about what to work on, how to do it, and reasons why. Do more of what is already working. It takes bandwidth and experience to make an impact and transform a business.