Latest Episodes
![Quarterly Goal Setting](https://episodes.castos.com/5f7ca8c4ccd8c9-56647638/3f3e31dd-3f0f-4e12-9e9c-9541ffbb09f7-Quarterly-Goal-Setting.png)
April 08, 2022
Quarterly Goal Setting
Craig and Andy talk about quarterly goal setting, shifting objectives and key results (OKRs), and attending conferences to learn some stuff, be inspired, and...
00:30:27
![Cohesive Marketing](https://episodes.castos.com/5f7ca8c4ccd8c9-56647638/2a6786cf-b75c-46eb-a6ff-f997fbfb6280-Cohesive-Marketing.jpg)
March 29, 2022
Cohesive Marketing
Craig and Andy talk about cohesive marketing as a challenge to rank higher and convert customers. What can go wrong, right, and areas of...
00:25:38
![Considerations of founders' time value](https://episodes.castos.com/5f7ca8c4ccd8c9-56647638/10adcc98-fef4-4f9a-802b-16b579587ab4-Considerations-of-Founders-time.png)
March 29, 2022
Considerations of founders' time value
Founders often feel the pressure to be a CEO by offloading tasks to focus their time on higher-value or higher-leverage items. Craig and Andy...
00:25:54
![Candor and Positioning](https://episodes.castos.com/5f7ca8c4ccd8c9-56647638/09571647-6cad-4732-a10f-b56d3a339432-Candor-and-Positioning.png)
March 06, 2022
Candor and Positioning
Craig and Andy talk with candor and constructive criticism about prioritizing, promoting, and positioning accounting, taxes, bookkeeping, and other financial services, software, and products. ...
00:28:23
![Reducing Uncertainty](https://episodes.castos.com/5f7ca8c4ccd8c9-56647638/132f15ff-3534-4adb-9252-89b5b3e27522-Reducing-Uncertainty.png)
February 23, 2022
Reducing Uncertainty
Craig and Andy talk about reducing uncertainty by implementing and integrating objectives and key results (OKRs), key performance indicators (KPIs), and entrepreneurial operating systems...
00:22:41
![Increasing Certainty](https://episodes.castos.com/5f7ca8c4ccd8c9-56647638/150155bd-247f-45aa-b1b6-56101d918353-Increasing-Certainty.jpg)
February 20, 2022
Increasing Certainty
Craig and Andy talk about increasing certainty by checking the objectives and key results (OKRs) process. There should never be any surprises, exceptions, or...
00:30:37