Craig and Andy talk about prioritization in marketing and evaluating growth strategies. Where do opportunities exist—more website visits, customers, or trials?
Craig plans to focus on getting more customers by increasing the trial-to-paid conversion ratio to be more effective and valuable. Increasing prices is not the best option for upside potential. Also, Craig’s company has no way to identify someone as a product qualified lead.
Andy wonders why Craig settled on getting more customers vs. getting more from customers. There are other options besides increasing prices, such as upselling additional services to qualified customers.
Although Craig is taking time off during the holidays, he may do some offline work – think strategically and plan new initiatives. He does not expect any big deals from a sales perspective during that time. Also, Andy is taking a quick business trip to Miami for a DraftKings event.