Craig and Andy talk about the winds of change to grow their companies–counts, churn, communication, coaching, and culture.
Craig attributes Castos having its greatest growth month ever to an increasing trial count and churn. It also takes delivering and managing better service, expectations, and communication. The Castos Academy has proven to be a successful and supportive tool for staff and customers.
Andy puts off reducing churn as a product of the industry. There’s still room for significant improvement and to recruit and hire someone who knows and cares about your product. Hiring potential exits by reaching out to customers, professional gamblers, and the Groove blog.