page title icon Rebranding Update

Seeking Scale
Seeking Scale
Rebranding Update

Andy and Craig provide updates on refactoring, redesigning, rebranding, and releasing new versions of their websites and web apps.

Andy has been working on a big redesign at SaberSim and plans to publicly release the new version of the app soon. It has taken a lot of time, tweaks, and improvements to get it right. Andy expects the app’s new features and functionality to affect conversion rates and churn. 

Craig is taking a more iterative approach to rebranding his business, Castos. It will include a new logo, colors, fonts, themes, and layouts. It’s much more manageable to make changes on the marketing website, but the brand’s look and feel will be carried through to the web app.