page title icon Proactive Planning

Seeking Scale
Proactive Planning
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Craig and Andy talk about not falling into the trap of thinking only about fundraising, but about building and growing a business. 

Craig discusses different options to adding resources, including revenue-based financing, traditional loan, and equity. There isn’t a single best right or wrong, but easiest or hardest way. 

Growing the company is all that matters. Specific people need to be hired and roles need to be filled. How much money is needed? Depends on data, history, and predictability.

Andy believes that additional details are needed to have enough information to figure out the next move. For now, he plans to continue to play a primary role in marketing.

When it comes to growth goals, it’s about ‘who’ not ‘how.’