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Seeking Scale
Community
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Craig and Andy talk about ways to build a community and drive engagement. Are their self-limiting beliefs holding back their businesses and resources from being successful and producing solid results?

Things need to change to continue growing. What needs to change? Strategizing sales and marketing or products and services?

Andy’s business has reached a revenue plateau. He thinks that products need to evolve and processes need to be polished to make marketing worthwhile. However, keep moving forward even when everything is not perfect.

Craig considers the bigger picture. What’s important to the company? What’s important to customers? What’s being delivered? Find and fill in the gaps. He is refreshing the Castos brand and preparing to bring on a new marketing person.