Seeking Scale - Episodes

Individual Contributor to Leader

Craig and Andy talk about whether they are ready to take the next step and control their own destiny by going from being individual contributors to leaders to build a bigger company faster. The problems are different, but don’t get easier as a company grows. For founders and CEOs, changing responsibilities involves enabling, empowering, and … Read more

Scaling Content Marketing

How can a company double or triple its growth rate? Craig and Andy talk about ways to be more deliberate when it comes to scaling content marketing. Craig is ready to accelerate growth at Castos. His options include content and SEO as well as paid acquisition – all of which Castos does already and both … Read more

Revisiting the QA Process, and Marketing Hires

Craig and Andy revisit the quality assurance (QA) process, as well as talk about sales and marketing hires to add bandwidth and balance priorities. Craig provides an update on hiring an internal QA person or external agency. The best way to QA is in the development process with unit and integration tests. Instead of hiring … Read more

Quality Assurance

Craig and Andy talk about the need for an in-house or external quality assurance (QA) agency to grow a business and team that plans for unexpected consequences and interactions.  Currently, Craig is in the midst of a team retreat and identifying the need for a QA solution. There is no plan, documentation, or accountability for … Read more

Redesign Launch and Pricing Updates

Andy and Craig talk about being busy and a lot going on like always. But some of the parts of the business seemed slow, especially for Andy. It took a lot of focus, discipline, and the right team to get something done right. Andy reports on the refactor/redesign rollout and pricing updates of SimSaber’s Daily … Read more

What If

Andy and Craig talk about what if you wake up every morning, ready to do your job? Once you cross the finish line and get big things done, do you need to do retrospectives and post-mortems of projects to be successful? Craig’s teams do them after every sprint and they consist of discussing what do … Read more

Team Retreat and Delegation

Andy and Craig talk about taking time off to unplug from the business, delegating tasks and responsibilities, and holding team retreats. Andy knows he doesn’t have to delegate everything or worry when he goes away for a few days or on a business trip. He knows someone will notify him if something goes seriously wrong.  … Read more

Rebranding Update

Andy and Craig provide updates on refactoring, redesigning, rebranding, and releasing new versions of their websites and web apps. Andy has been working on a big redesign at SaberSim and plans to publicly release the new version of the app soon. It has taken a lot of time, tweaks, and improvements to get it right. … Read more

Out with the Old, In with the New

Risks and Efforts vs. Results: Andy and Craig talk about sales onboarding tools and delegating task-level work.  According to Andy, it’s a forcing function to focus as football season starts and build winning lineups with SaberSim. When deadlines loom, he figures out and delegates what doesn’t matter or needs to get done right now. What … Read more

Partnerships, and Swag

Andy and Craig talk swag for team members, customers, and partners. What’s the purpose of it? Where and on whom should startups spend money to be successful? Craig shares how Castos created swag with a simple slogan in the form of T-shirts and hoodies for team members in the past using Printful. Also, he plans … Read more