page title icon Big Buckets: Detailed Breakdown of What You Do

Seeking Scale
Big Buckets: Detailed Breakdown of What You Do
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Craig talks about turnover at Castos. When somebody leaves, it’s a big deal. But it’s also an opportunity to learn and leverage what tasks to continue, stop, shift, and outsource. 

Craig is getting sucked back into marketing. Do the things only you can do or the things that you can do best.

Andy refers to it as spring cleaning to get clear on priorities, rather than rinse and repeat with an SOP. Think strategically and take time to hit pause to move forward. 

Also, Craig and Andy talk about email automation and evergreen content. It takes time and planning to get it right. Craig shares how Castos redid its trial sequence using a charting tool to improve workflow.