Seeking Scale - Craig

Proactive Planning

Craig and Andy talk about not falling into the trap of thinking only about fundraising, but about building and growing a business.  Craig discusses different options to adding resources, including revenue-based financing, traditional loan, and equity. There isn’t a single best right or wrong, but easiest or hardest way.  Growing the company is all that … Read more

The 3 Jobs Of A CEO

Craig and Andy talk about moving from the maker to the manager. How do their priorities and responsibilities change? What are the things they want to keep doing, even if it’s not the best use of their time or skill set? How do they find and hire the best people?  The three jobs of a … Read more

Doing Marketing That Isn’t Worthless

Andy and Craig are optimistic about making marketing messaging worthwhile in 2021. Do fewer things that are effective to develop authority and make a positive impact.  Andy talks about projects in the pipeline that are starting to come together and move forward. However, he is still unsure of how to navigate the power of product … Read more

Plans for 2021

Craig and Andy strategize, seek clarity, and set goals for 2021: Hire, refocus priorities, and pivot toward specific areas and positions.  Craig continues to discuss fundraising, loans, and other financial options to accelerate growth and put resources toward the Castos business. Pretend you are big, before you are to scale.   Andy talks about how difficult … Read more

Delegating So We Can Prioritize

Sea of blue busyness—Craig and Andy talk about trying to get things done before the end of 2020 and the new year begins. Help wanted!  Craig is hiring a full-time executive assistant via Support Shepherd, an agency that finds top virtual assistants in the Philippines. Why? He needs to delegate to prioritize activities that he … Read more

Seeking Confidence and Clarity of Doing Things Differently

Craig talks about receiving an email pitch from a venture capital firm interested in raising money.  Always ask yourself: Do you want to be in a situation where you have a partner whose goal is for you to exit the company with as much money as possible, so they can get their return?  Craig’s personal … Read more

Revamp Design and Revisit User Experience

With the end of the year almost here, now is a good time for Craig and Andy to talk about what’s been done this year and what to look forward to next year when it comes to design and UX. Craig discusses how he is not so good at design, but better at UX. A … Read more

Big Buckets: Detailed Breakdown of What You Do

Craig talks about turnover at Castos. When somebody leaves, it’s a big deal. But it’s also an opportunity to learn and leverage what tasks to continue, stop, shift, and outsource.  Craig is getting sucked back into marketing. Do the things only you can do or the things that you can do best. Andy refers to … Read more

Around the World: People Seek Clarity on President Probability

Whether they got some rest or stayed up late to follow all the action, Craig and Andy talk about the recent U.S. Presidential Election.  Andy rants about his frustration with parts of politics, specifically presidential elections. The general public has a lack of understanding of how probabilities work.  Craig describes the night as information asymmetry, … Read more

Make or Break: Successful Staff and Sales Strategies

Craig discusses how he divides his maker vs. manager roles and responsibilities at Castos to create a successful staff and sales funnel strategies. Do what gives you energy and adds value.  At HubStaff and Groove, Andy had a foundational team create evergreen marketing content that served ideal customers and helped with conversions. Even though Andy’s … Read more