Seeking Scale - Craig

Individual Contributor to Leader

Craig and Andy talk about whether they are ready to take the next step and control their own destiny by going from being individual contributors to leaders to build a bigger company faster. The problems are different, but don’t get easier as a company grows. For founders and CEOs, changing responsibilities involves enabling, empowering, and … Read more

Scaling Content Marketing

How can a company double or triple its growth rate? Craig and Andy talk about ways to be more deliberate when it comes to scaling content marketing. Craig is ready to accelerate growth at Castos. His options include content and SEO as well as paid acquisition – all of which Castos does already and both … Read more

Revisiting the QA Process, and Marketing Hires

Craig and Andy revisit the quality assurance (QA) process, as well as talk about sales and marketing hires to add bandwidth and balance priorities. Craig provides an update on hiring an internal QA person or external agency. The best way to QA is in the development process with unit and integration tests. Instead of hiring … Read more

Team Retreat and Delegation

Andy and Craig talk about taking time off to unplug from the business, delegating tasks and responsibilities, and holding team retreats. Andy knows he doesn’t have to delegate everything or worry when he goes away for a few days or on a business trip. He knows someone will notify him if something goes seriously wrong.  … Read more

Rebranding Update

Andy and Craig provide updates on refactoring, redesigning, rebranding, and releasing new versions of their websites and web apps. Andy has been working on a big redesign at SaberSim and plans to publicly release the new version of the app soon. It has taken a lot of time, tweaks, and improvements to get it right. … Read more

Out with the Old, In with the New

Risks and Efforts vs. Results: Andy and Craig talk about sales onboarding tools and delegating task-level work.  According to Andy, it’s a forcing function to focus as football season starts and build winning lineups with SaberSim. When deadlines loom, he figures out and delegates what doesn’t matter or needs to get done right now. What … Read more

Partnerships, and Swag

Andy and Craig talk swag for team members, customers, and partners. What’s the purpose of it? Where and on whom should startups spend money to be successful? Craig shares how Castos created swag with a simple slogan in the form of T-shirts and hoodies for team members in the past using Printful. Also, he plans … Read more

Wide or Deep?

Craig and Andy talk about how the concept of deep versus wide can apply to every aspect of your life and business. Do you do a bunch of things? Does your app have lots of features and serve different types of people, or is it the best at one specific thing? Andy and Craig share … Read more


Craig and Andy talk about the peaks and valleys of seasons from a business perspective. They discuss the importance of being intentional and deliberate to make progress and remain profitable. After taking time to recharge, it’s time to get back to work. During the summer, Craig has been working less. Being intentional and taking microsteps … Read more

Balance and Hiring Updates

Craig and Andy talk about taking time off, finding ways to recharge, and balancing their well-being by hiring resources to grow and move their businesses forward. Craig had a difficult time finding and hiring a front-end developer. But he did make an offer to a female developer in Chile that was accepted. She will start … Read more