Seeking Scale - Craig

Support vs. Success, and Monitoring Runway

Craig and Andy talk about the big picture of a content strategy for support and success. There’s a fine line between constantly creating content and making it simple for customers to find. It involves analytics, access, and ease of use.  Andy’s business is going well. There are ups and downs as always, but progress is … Read more

Do Fractional Teams Actually Work?

Craig and Andy talk about getting out of the day-to-day business a little bit more to take an actual vacation, not a workation where they are stuck in a hotel room working while their family is having fun on the beach. Craig and Andy know they have to build up a team to take on … Read more

Onboarding Experiments

Craig and Andy talk about experimenting with product marketing tools/apps to onboard and guide new hires and customers. It’s worthwhile, but takes time and money to try new ways to keep people engaged and enthusiastic.  Craig is feeling like a few more key people will round out things nicely at Castos, but the roles are … Read more

Investing In Growth

Andy and Craig talk about investing in growth by bringing on new hires because communication issues can get people stuck on something that doesn’t matter. Give them and yourself permission to make progress.  Andy is thinking about a new season of stress as the boys of summer return to play baseball. At the same time, … Read more

Avoiding Distractions

What are ways to work on the right things? Andy and Craig talk about whether to avoid distractions and daydreaming to regain focus and productivity.   Andy feels like he is scattered, losing focus, and not making much progress. For him, managerial duties feel like busy work. What should he do right now and in the … Read more

Company Culture as a Competitive Advantage

Andy and Craig talk about the challenging aspects of company culture and hiring people, internally or not, for specific roles to set them up for success. Currently, Craig is looking to hire in the areas of development, support, and sales. He describes Castos’ company culture as the actions that you take around your values.  COVID … Read more

The Intersection of Dev and Product

Use it or lose it?! Everyone has expectations of work/life balance and needs a break once in a while to recharge, even though most of them don’t feel like they can totally unplug from the business.  Craig and Andy talk about company culture related to its impact on the intersection of dev and product.  Andy … Read more

The Role Of Company Culture In Hiring

Craig and Andy talk about the winds of change to grow their companies–counts, churn, communication, coaching, and culture.  Craig attributes Castos having its greatest growth month ever to an increasing trial count and churn. It also takes delivering and managing better service, expectations, and communication. The Castos Academy has proven to be a successful and … Read more

Building Out The Team

Craig and Andy talk about building out their teams to grow, rate, and scale their businesses.  To scale a business, there are a lot of unknowns. Now, Andy knows what’s possible when the right people are hired. He finalized terms of investment and got new investors. So, there’s money in the bank.  Craig has made … Read more

Hiring and Recruiting

Framework for Hiring: What did you do? What was the best/worst part? What did you learn? Why did you quit? Do your homework, think quickly, talk clearly, and be autonomous.  Craig and Andy talk about the hiring and recruiting process to add resources to their businesses. They value their time and your time. Stress never … Read more