CastosProductions
Does your marketing have a defined purpose, structure, or place in the funnel? If not, then you should not be doing it because it’s ineffective, creates noise and uncertainty for prospective customers. Craig and Andy revisit cohesive marketing. There are stages that people go through to become a buyer. Andy has brainstormed and thought about … Read more
Craig and Andy talk about learning to just say, ‘No.’ What is meaningful, matters most and what does not? Most likely, 20-50% of what you are doing are things that you should not be doing. Craig shares how his company retreat went really well. They dedicated time to talk about and reflect on objectives and … Read more
Craig and Andy talk about finances. But first, founders need to give themselves permission to do what they want to feel better and guarantee a great start to the workday because too often the afternoon falls apart. Craig wants to declare that he does not start work until 9 a.m. to drop his kids off … Read more
Craig and Andy talk about pre-planning versus figuring things out as they go. What’s driving what and how do you get there together to grow? After a weekend getaway to unwind, Andy is back to prep and quarterly planning before paternity leave. Focusing on the right things makes a big difference because it’s so easy … Read more
Craig and Andy talk about the shift in mindset when it comes to taking time off from your business and getting others up to speed or being more productive and strategic as a founder to enable others to reach goals and be successful. Andy’s stress level steadily increases as the due date nears for the … Read more
Craig and Andy talk about building for now versus for the future when it comes to their roles and responsibilities as founders. Both are looking to take themselves out of the critical aspects of their businesses. Andy is focused on significantly shifting what he is working on and hiring an executive assistant and copywriter before … Read more
Craig and Andy talk about current events in tech, including Paddle’s acquisition of ProfitWell and what else is going on in the bootstrapped versus enterprise world, economy, and ecosystem. Andy views the acquisition/merger as the ProfitWell brand and team continuing to do what it has been doing, but what will happen to the leadership (i.e., … Read more
Craig and Andy talk about managing technical debt. Is more data needed? Do you need to be driven by metrics? What is possible versus realistic? Who do you need to make happy—your customers or your team members? Andy shares how a big release has been in quality assurance (QA) for about a month, which shows … Read more
Craig and Andy talk about refining the hiring process and lessons learned. Get prepared and things ready, but it’s still not going to be what you expect it to be. Andy and his wife are expecting a child. So, he is wondering how he’ll handle being a father and founder. He needs clearly defined processes … Read more
Craig and Andy talk about product feedback loops. What and who’s needed to get feedback sooner than later to be productive and build a product or add features/functionality? Craig announced that he decided to leave Bench and switch to GrowthLab Financial for bookkeeping services. Also, he has hired a new developer who will be starting … Read more