Seeking Scale - CastosProductions

Building for Now vs. The Future

Craig and Andy talk about building for now versus for the future when it comes to their roles and responsibilities as founders. Both are looking to take themselves out of the critical aspects of their businesses. Andy is focused on significantly shifting what he is working on and hiring an executive assistant and copywriter before … Read more

Current Events in Tech

Craig and Andy talk about current events in tech, including Paddle’s acquisition of ProfitWell and what else is going on in the bootstrapped versus enterprise world, economy, and ecosystem.  Andy views the acquisition/merger as the ProfitWell brand and team continuing to do what it has been doing, but what will happen to the leadership (i.e., … Read more

Managing Technical Debt

Craig and Andy talk about managing technical debt. Is more data needed? Do you need to be driven by metrics? What is possible versus realistic? Who do you need to make happy—your customers or your team members? Andy shares how a big release has been in quality assurance (QA) for about a month, which shows … Read more

Refining the Hiring Process

Craig and Andy talk about refining the hiring process and lessons learned. Get prepared and things ready, but it’s still not going to be what you expect it to be. Andy and his wife are expecting a child. So, he is wondering how he’ll handle being a father and founder. He needs clearly defined processes … Read more

Product Feedback Loops

Craig and Andy talk about product feedback loops. What and who’s needed to get feedback sooner than later to be productive and build a product or add features/functionality? Craig announced that he decided to leave Bench and switch to GrowthLab Financial for bookkeeping services. Also, he has hired a new developer who will be starting … Read more

Life-Work Balance

Craig and Andy talk about finding a life-work balance. How do you separate the two, especially for those who work remotely? Working from home does not work for everyone. Sometimes, you want to work and be productive. Other times, you want to spend time with your family and friends doing something fun in the sun. … Read more

MicroConf Recap and Productivity

Craig and Andy attended MicroConf and provide a recap. Both left the conference feeling energized, full of ideas, and with a purpose to grow and scale. Whether it’s selling, buying, or making an impact through ClickFunnels, community, HubSpot, or Freshdesk, they want to be more effective, productive, and successful.   Craig enjoyed being around like-minded people … Read more

Quarterly Goal Setting

Craig and Andy talk about quarterly goal setting, shifting objectives and key results (OKRs), and attending conferences to learn some stuff, be inspired, and reconnect with friends/colleagues.   Andy is preparing for MicroConf (April 3-5). Even though it corresponds to the opening day of baseball season, he is not needed as much at SaberSim. By following … Read more

Cohesive Marketing

Craig and Andy talk about cohesive marketing as a challenge to rank higher and convert customers. What can go wrong, right, and areas of improvement? Be opinionated, helpful, logical, and think about the purpose of each piece of content by being intentional and targeting the ideal customer. Craig’s company has optimized SEO and content marketing … Read more

Considerations of founders’ time value

Founders often feel the pressure to be a CEO by offloading tasks to focus their time on higher-value or higher-leverage items. Craig and Andy talk about considerations of founders’ time value.         Craig has realized that being a founder should mean that he optimizes for what he wants to do.  because founders should do exactly what … Read more