Andy and Craig talk about product-led growth being the most dangerous movement in SaaS startups. To convert, a product needs to be built that is relevant to the intent of SEO for growth-led products that deliver on what’s promised.
Andy rants about a tweet on product-led growth companies building products that sell themselves. However, Andy clarifies his thinking about how product-led growth does not exist. At best, it emphasizes the wrong part of the growth engine. At worst, it legitimizes the mentality that if you build it, they will come.
Craig believes a lot of the same things and addresses the virality of product-led growth. Running a good business and having a good product is 95% of solving a problem and only 5% is the viral coefficient. The dangerous thing about product-led growth is that a great product by itself will never sell. It still needs marketing content or the company and product will likely fail.