Craig and Andy talk about the big picture of a content strategy for support and success. There’s a fine line between constantly creating content and making it simple for customers to find. It involves analytics, access, and ease of use.
Andy’s business is going well. There are ups and downs as always, but progress is being made. However, until some team members return, it takes others a bit longer to diagnose problems and figure out how to fix them.
Also, Andy is onboarding Jordan this week as a marketing strategist to do success work and content to educate customers and trial users to combat churn.
Craig asks Andy about how he plans to work with Jordan to map out a content strategy to be successful. Focus on more evergreen topics, build up and organize video library, and create curriculum to make content consistent and current.