Seeking Scale - Podcast

Big Buckets: Detailed Breakdown of What You Do

Craig talks about turnover at Castos. When somebody leaves, it’s a big deal. But it’s also an opportunity to learn and leverage what tasks to continue, stop, shift, and outsource.  Craig is getting sucked back into marketing. Do the things only you can do or the things that you can do best. Andy refers to … Read more

Around the World: People Seek Clarity on President Probability

Whether they got some rest or stayed up late to follow all the action, Craig and Andy talk about the recent U.S. Presidential Election.  Andy rants about his frustration with parts of politics, specifically presidential elections. The general public has a lack of understanding of how probabilities work.  Craig describes the night as information asymmetry, … Read more

Make or Break: Successful Staff and Sales Strategies

Craig discusses how he divides his maker vs. manager roles and responsibilities at Castos to create a successful staff and sales funnel strategies. Do what gives you energy and adds value.  At HubStaff and Groove, Andy had a foundational team create evergreen marketing content that served ideal customers and helped with conversions. Even though Andy’s … Read more

Different Personalities and Product Perspectives Lead to Different Decisions

Craig and Andy talk about the ins and outs of how things work, even if people sometimes get in the way of progress. Whether it’s upgrading Laravel, fixing bugs, or updating onboarding workflow, Craig discusses how frustrating feature development and clean up can be when things don’t work perfectly.  Both Craig and Andy understand that … Read more

Stress to Scale: Adequate Bandwidth is Not in the Budget

Craig and Andy talk about stress—from not having all the answers about COVID challenges to pricing podcast packages.  Craig shares specifics about focusing on two areas: Deepening the integration with WordPress via Elementor and private podcasting integrations, product launches, and partnerships. Andy discusses how he underestimated the amount of resources needed to offer support and … Read more

Effective Resource Allocation

With a seemingly never ending list of things to do and “important” priorities competing for our attention the question is: What comes next Whether it’s to hire a new team member, focus on a particular marketing initiative, or even where to spend the working hours of your day. Often times even doing nothing and eliminating … Read more

A Professional Gambler’s Approach To Risk

Craig and Andy recorded this episode the day after the U.S. elections. With the decision still in the balance they thought it appropriate to talk through how we can make decisions in the face of uncertainty or incomplete information. Craig and Andy also discuss the importance of making rational, objective decisions, especially when those around … Read more

When And How To Hire

In this episode Andy and Craig talk about the decision making process of when to hire additional team members. Whether that’s to the development team, support specialists, or in other business functions that we don’t excel. This is a decision (and balance) from a cashflow perspective too…especially for those businesses who have been profitable in … Read more

A Framework For Engineering Growth

In this episode Andy and Craig talk through how they think about marketing, engineering growth, and how these efforts fit into the rest of the business efforts for them as non-technical founders. This balance between product and growth is something that is always a give and take relationship. But the “just do marketing” adage is … Read more

Prioritization: Urgent vs. Important

In this episode Andy and Craig talk through the constant balance of prioritizing competing initiatives in the business. Determining what is Important, what is Urgent, and what isn’t either is key in moving the business forward in a meaningful way. In addition to prioritizing how we spend resources: time, energy, money, and mental space Craig … Read more