Andy and Craig talk about social media strategies for their respective brands—SaberSim and Castos—related to the HubSpot State of Inbound Marketing Trends 2022 Report. Should they be doing more on social media? If yes, what and how? Is it worth it? People do not follow brands but individuals and influencers on social media.
Craig stresses the importance of putting out and optimizing marketing content that is effective on social media channels to grow the audience, make a positive business impact, drive trials, and expand/expose brand to equity.
Andy is skeptical about social media. He encourages Craig to not force social media if that is not his strength. Instead, hire someone with the necessary skills to build authority for better results, consistency, and success.