Craig and Andy talk about creating alternative content to communicate with customers and community as the silver bullet to success. Make it meaningful and valuable.
Andy embraces the MVP mentality to engage customers and offer support via office hours, FAQs, videos, documentation, and other content. Also, strategy sessions offer a deeper dive into specific subjects to build content and relationships with customers and community.
Craig discusses how Castos offers call sessions with potential and existing customers to increase engagement and offer support to be more successful with podcasting. Also, Craig is in the process of working with Blue Coding, a developer placement agency. Adding team members in the same time zone allows for live meetings and calls. However, hiring isn’t easy and being asynchronous continues to be a challenge.