Seeking Scale - Episodes

Taking time away as a founder

Craig and Andy talk about preparing to take time off as founders of growing businesses. When getting ready for a vacation or holiday, they need to wrap up, hand off, and document responsibilities at work.  Andy knows he needs to get a lot of little things done before Thanksgiving and going on his honeymoon. Some … Read more

Are we building a company?

Craig and Andy talk about building real, scalable companies that are not dependent on them as founders. Considering what they do with their time on a day-to-day basis is critical to grow.    Craig discusses how Castos had a really strong last month for sales. Now, he understands why forecasting and pipelines are really important. Craig … Read more

EA, VA, COS, Oh my

Craig and Andy talk about executive assistants (EA), virtual assistants (VA), chief of staff (COS), and much more to get things delegated and done, oh my! Andy enjoyed gambling for work and taking a legitimate business expense for SaberSim at DraftKings – not all for not while living the dream. Also, Andy is working with … Read more

Poduct Led Growth

Craig thinks everyone spends too much time, money, and effort on their products. Even extremely bad products can be incredibly successful. So, should focus be put on hiring more salespeople, marketers, or developers? Craig recommends reading, Radical Focus.  Craig updates listeners on how the two new AEs at Castos are two months in and doing … Read more

Individual Contributor to Leader

Craig and Andy talk about whether they are ready to take the next step and control their own destiny by going from being individual contributors to leaders to build a bigger company faster. The problems are different, but don’t get easier as a company grows. For founders and CEOs, changing responsibilities involves enabling, empowering, and … Read more

Scaling Content Marketing

How can a company double or triple its growth rate? Craig and Andy talk about ways to be more deliberate when it comes to scaling content marketing. Craig is ready to accelerate growth at Castos. His options include content and SEO as well as paid acquisition – all of which Castos does already and both … Read more

Revisiting the QA Process, and Marketing Hires

Craig and Andy revisit the quality assurance (QA) process, as well as talk about sales and marketing hires to add bandwidth and balance priorities. Craig provides an update on hiring an internal QA person or external agency. The best way to QA is in the development process with unit and integration tests. Instead of hiring … Read more

Quality Assurance

Craig and Andy talk about the need for an in-house or external quality assurance (QA) agency to grow a business and team that plans for unexpected consequences and interactions.  Currently, Craig is in the midst of a team retreat and identifying the need for a QA solution. There is no plan, documentation, or accountability for … Read more

Redesign Launch and Pricing Updates

Andy and Craig talk about being busy and a lot going on like always. But some of the parts of the business seemed slow, especially for Andy. It took a lot of focus, discipline, and the right team to get something done right. Andy reports on the refactor/redesign rollout and pricing updates of SimSaber’s Daily … Read more

What If

Andy and Craig talk about what if you wake up every morning, ready to do your job? Once you cross the finish line and get big things done, do you need to do retrospectives and post-mortems of projects to be successful? Craig’s teams do them after every sprint and they consist of discussing what do … Read more