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The Box You’re In

Andy talks about the good traction they’ve had recently that’s starting to show now. They just shipped a big update and received a great reaction to it. It came together faster than similar things have in the past. Craig explains that Castos launched a free set of tools that’s starting to get traction now. Andy … Read more

Options When Scaling

Today Craig and Andy discuss how to think about options. Andy talks about making sure everything is ready for a large influx of new trials. They’re already up 140% over last month, and he says people are more likely to buy in mid-season. He talks about taking on too much and learning about prioritization as … Read more

Capital Efficiencies

Craig and Andy discuss the importance of prioritization and the importance of capital efficiency. Craig explains that Warren Buffet cites Apple as an example of a capital-efficient company and wonders about whether his company is a capital-efficient company. Andy says that often, people spend much of their time doing things that have no meaningful impact … Read more

Your Brand’s Social Media Strategy?

Andy and Craig talk about social media strategies for their respective brands—SaberSim and Castos—related to the HubSpot State of Inbound Marketing Trends 2022 Report. Should they be doing more on social media? If yes, what and how? Is it worth it? People do not follow brands but individuals and influencers on social media.   Craig stresses … Read more

The Most Dangerous Movement In SaaS

Andy and Craig talk about product-led growth being the most dangerous movement in SaaS startups. To convert, a product needs to be built that is relevant to the intent of SEO for growth-led products that deliver on what’s promised.    Andy rants about a tweet on product-led growth companies building products that sell themselves. However, Andy … Read more

Effective Delegation

Andy and Craig talk about focusing on delegation, prioritization, and productivity. Based on feedback, a lot of stuff that people do is not really effective. What tools, books, and other resources do they recommend? Andy’s been busy leading up to and since the birth of his baby. He just can’t do everything at work and … Read more

Revisiting Cohesive Marketing

Does your marketing have a defined purpose, structure, or place in the funnel? If not, then you should not be doing it because it’s ineffective, creates noise and uncertainty for prospective customers. Craig and Andy revisit cohesive marketing.  There are stages that people go through to become a buyer. Andy has brainstormed and thought about … Read more

Time to Impact, Confidence, and Effort

Craig and Andy talk about learning to just say, ‘No.’ What is meaningful, matters most and what does not? Most likely, 20-50% of what you are doing are things that you should not be doing.  Craig shares how his company retreat went really well. They dedicated time to talk about and reflect on objectives and … Read more

Fitness, Finances, and Going Green

Craig and Andy talk about finances. But first, founders need to give themselves permission to do what they want to feel better and guarantee a great start to the workday because too often the afternoon falls apart. Craig wants to declare that he does not start work until 9 a.m. to drop his kids off … Read more

Coworker and Coaching Context

Craig and Andy talk about pre-planning versus figuring things out as they go. What’s driving what and how do you get there together to grow? After a weekend getaway to unwind, Andy is back to prep and quarterly planning before paternity leave. Focusing on the right things makes a big difference because it’s so easy … Read more