Seeking Scale - Craig

Taking time away as a founder

Craig and Andy talk about preparing to take time off as founders of growing businesses. When getting ready for a vacation or holiday, they need to wrap up, hand off, and document responsibilities at work.  Andy knows he needs to get a lot of little things done before Thanksgiving and going on his honeymoon. Some … Read more

Are we building a company?

Craig and Andy talk about building real, scalable companies that are not dependent on them as founders. Considering what they do with their time on a day-to-day basis is critical to grow.    Craig discusses how Castos had a really strong last month for sales. Now, he understands why forecasting and pipelines are really important. Craig … Read more

EA, VA, COS, Oh my

Craig and Andy talk about executive assistants (EA), virtual assistants (VA), chief of staff (COS), and much more to get things delegated and done, oh my! Andy enjoyed gambling for work and taking a legitimate business expense for SaberSim at DraftKings – not all for not while living the dream. Also, Andy is working with … Read more

Poduct Led Growth

Craig thinks everyone spends too much time, money, and effort on their products. Even extremely bad products can be incredibly successful. So, should focus be put on hiring more salespeople, marketers, or developers? Craig recommends reading, Radical Focus.  Craig updates listeners on how the two new AEs at Castos are two months in and doing … Read more

Individual Contributor to Leader

Craig and Andy talk about whether they are ready to take the next step and control their own destiny by going from being individual contributors to leaders to build a bigger company faster. The problems are different, but don’t get easier as a company grows. For founders and CEOs, changing responsibilities involves enabling, empowering, and … Read more

Scaling Content Marketing

How can a company double or triple its growth rate? Craig and Andy talk about ways to be more deliberate when it comes to scaling content marketing. Craig is ready to accelerate growth at Castos. His options include content and SEO as well as paid acquisition – all of which Castos does already and both … Read more

Revisiting the QA Process, and Marketing Hires

Craig and Andy revisit the quality assurance (QA) process, as well as talk about sales and marketing hires to add bandwidth and balance priorities. Craig provides an update on hiring an internal QA person or external agency. The best way to QA is in the development process with unit and integration tests. Instead of hiring … Read more

Team Retreat and Delegation

Andy and Craig talk about taking time off to unplug from the business, delegating tasks and responsibilities, and holding team retreats. Andy knows he doesn’t have to delegate everything or worry when he goes away for a few days or on a business trip. He knows someone will notify him if something goes seriously wrong.  … Read more

Rebranding Update

Andy and Craig provide updates on refactoring, redesigning, rebranding, and releasing new versions of their websites and web apps. Andy has been working on a big redesign at SaberSim and plans to publicly release the new version of the app soon. It has taken a lot of time, tweaks, and improvements to get it right. … Read more

Out with the Old, In with the New

Risks and Efforts vs. Results: Andy and Craig talk about sales onboarding tools and delegating task-level work.  According to Andy, it’s a forcing function to focus as football season starts and build winning lineups with SaberSim. When deadlines loom, he figures out and delegates what doesn’t matter or needs to get done right now. What … Read more