Seeking Scale - CastosProductions

Refining the hiring process

Craig and Andy talk about refining the hiring process and lessons learned. Get prepared and things ready, but it’s still not going to be what you expect it to be. Andy and his wife are expecting a child. So, he is wondering how he’ll handle being a father and founder. He needs clearly defined processes … Read more

Product Feedback Loops

Craig and Andy talk about product feedback loops. What and who’s needed to get feedback sooner than later to be productive and build a product or add features/functionality? Craig announced that he decided to leave Bench and switch to GrowthLab Financial for bookkeeping services. Also, he has hired a new developer who will be starting … Read more

Life-Work Balance

Craig and Andy talk about finding a life-work balance. How do you separate the two, especially for those who work remotely? Working from home does not work for everyone. Sometimes, you want to work and be productive. Other times, you want to spend time with your family and friends doing something fun in the sun. … Read more

MicroConf Recap and Productivity

Craig and Andy attended MicroConf and provide a recap. Both left the conference feeling energized, full of ideas, and with a purpose to grow and scale. Whether it’s selling, buying, or making an impact through ClickFunnels, community, HubSpot, or Freshdesk, they want to be more effective, productive, and successful.   Craig enjoyed being around like-minded people … Read more

Quarterly Goal Setting

Craig and Andy talk about quarterly goal setting, shifting objectives and key results (OKRs), and attending conferences to learn some stuff, be inspired, and reconnect with friends/colleagues.   Andy is preparing for MicroConf (April 3-5). Even though it corresponds to the opening day of baseball season, he is not needed as much at SaberSim. By following … Read more

Cohesive Marketing

Craig and Andy talk about cohesive marketing as a challenge to rank higher and convert customers. What can go wrong, right, and areas of improvement? Be opinionated, helpful, logical, and think about the purpose of each piece of content by being intentional and targeting the ideal customer. Craig’s company has optimized SEO and content marketing … Read more

Considerations of founders’ time value

Founders often feel the pressure to be a CEO by offloading tasks to focus their time on higher-value or higher-leverage items. Craig and Andy talk about considerations of founders’ time value.         Craig has realized that being a founder should mean that he optimizes for what he wants to do.  because founders should do exactly what … Read more

Time to slow down

Craig and Andy talk about not having time to focus on or dive deep into anything, such as content marketing and business development to generate revenue, cash flow, and reach goals/results. Slow down, chill out, and don’t try to do everything because time is the best thing for growth and company maturity.        Craig mentioned how … Read more

Candor and Positioning

Craig and Andy talk with candor and constructive criticism about prioritizing, promoting, and positioning accounting, taxes, bookkeeping, and other financial services, software, and products.          Andy rants about how Craig lied about recommending Bench to anybody starting out in business and handling bookkeeping. Finding inherent flaws have impeded progress and become the bane of his existence.  … Read more

Reducing Uncertainty

Craig and Andy talk about reducing uncertainty by implementing and integrating objectives and key results (OKRs), key performance indicators (KPIs), and entrepreneurial operating systems (EOS) for businesses. A healthy work/life balance is a goal that makes for happy employees.         Andy is making steps toward better organization, process, and possibly following the EOS methodology. Performance goals … Read more