In this episode Andy and Craig talk through how they think about marketing, engineering growth, and how these efforts fit into the rest of the business efforts for them as non-technical founders. This balance between product and growth is something that is always a give and take relationship. But the “just do marketing” adage is … Read more
In this episode Andy and Craig talk through the constant balance of prioritizing competing initiatives in the business. Determining what is Important, what is Urgent, and what isn’t either is key in moving the business forward in a meaningful way. In addition to prioritizing how we spend resources: time, energy, money, and mental space Craig … Read more
In this second episode Andy and Craig talk through the process of running a development process, working with their development teams, and all of the challenges that come from those two things as non-technical founders. Whether it’s working towards a Shape Up type of methodology or just putting out fires in an organized manner both … Read more
In this introductory episode Andy and Craig give some backgrounds on their businesses, and current challenges they’re working on overcoming. Andy Baldacci runs SaberSim, a SaaS application that helps customers play better daily fantasy sports. Andy and his partners acquired the company just over a year ago and since that time have seen impressive growth. … Read more